This section looks in detail at defining your communications aim and setting your overall objectives.

It considers the different nature of aims and objectives and how to set targets which are SMART (Specific, Measurable, Achievable, Relevant, Time-bound).

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  • Improving recycling through effective communications: Aim and objectives

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Initiatives

Collections & recycling Service design Communicating with residents Collections and sorting Kerbside collection

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Local Authorities