New Look: Improving the durability of stretch denim jeans

22nd June 2017

Through regular analysis of its products’ returns data, New Look identified above average levels of returns on womenswear stretch jeans due to button attachment failure. WRAP worked with New Look to review the testing process of womenswear stretch jeans to help improve their performance, extending the life of these products.

Regular analysis of its returns data enabled New Look to identify a button attachment issue on its womenswear stretch jeans.
By reviewing faulty products along with the testing data received from its suppliers, New Look had an opportunity to standardise the shank button attachment’s testing process and help reduce risks of failures.