The British Beer and Pub Association (BBPA) and British Soft Drinks Association (BSDA) worked in collaboration with Britvic Soft Drinks and Carlsberg (UK) on a joint project to reduce the amount of ingredient and product waste being sent to sewer and to land injection in the brewing and soft drinks industries: ‘Project Shandy’.

Key benefits/savings achieved:
  • 475 tonnes product waste to sewer prevented per year
  • £175,000 savings per year


One of the key findings from Project Shandy for Carlsberg was the detailed understanding of waste product from filling and packing lines. This involved identifying the points on the lines where filled products were being rejected or falling off, measuring the frequency of rejects or falls at these points and quantifying the loss to the business incurred.

The Carlsberg team in Northampton determined a simple solution to prevent product falling off the line – they designed and installed a series of flexible guides to the transfer conveyors of the lines called ‘fishing rod guides’

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