Combat Climate Change and “Step It Up” this Recycle Week

20 September 2021

Invictus Games athlete and TV Presenter JJ Chalmers is partnering with Recycle Now to encourage the nation to ‘Step It Up’ this Recycle Week

  • For further information or to arrange an interview with JJ Chalmers, please contact Rachel Avery [email protected], 07540513407

Over half (55%) of UK households put one or more items that could be recycled into the general rubbish – the Week of action asks the UK to be even more brilliant at recycling

UK recycling saves 18 million tonnes of CO2every year – national Recycle Week (20th – 26th September)

This year Recycle Now welcomes a celebrity ambassador to front Recycle Week and is delighted to be working with TV Presenter and Invictus Games Medallist JJ Chalmers for the national campaign.

JJ Chalmers

JJ is a keen environmentalist and is partnering with Recycle Now to inspire the nation to ‘Step It Up’ in the fight against climate change. JJ Chalmers said, “I’m thrilled to be part of this year’s campaign. I’m passionate about the environment and how we can battle climate change. I am delighted to be working with the Recycle Now team on what has become a really important week of action across the UK.  I really want to encourage people to look at what they are doing and how they can Step It Up and do even more… even better.”

Every year Recycle Week unites retailers, brands, waste management companies, trade associations, national & local governments and the media to focus on how recycling can play a part in limiting the pressure we put on the planet through our use of natural resources.

This year the campaign is focusing on climate change and how by doing the simple act of recycling we can all help make a huge difference to our planet. Recycle Now is asking the nation to ‘Step It Up’ and be more effective recyclers by checking items a little closer.

The call comes after the brand’s latest Tracker Survey showed that while we are now very much a nation of recyclers with 9 out of 10 people recycling, still, some 55% of households put items in the general rubbish that could be recycled.

Common errors include foil, aerosols, and plastic toiletry (shampoo and conditioner bottles), plastic trays and cleaning and bleach bottles. This, say Recycle Now, is where we need to Step It Up!

Sarah Clayton, Head of Citizen Behaviour Change, WRAP “Now more than ever it’s vital we do everything we can to protect our planet and go that extra mile. Most of us recycle, but we need to do more to combat climate change. We need people to look at what they are putting in their bins and ensure they’re the right things. It all adds up. The UK’s current recycling saves 18 million tonnes of C02 every year, which is the same as taking 12 million cars off the road.

 We can all help fight climate change by recycling and keeping these items circulating again, and again…”

To drive home the message, Recycle Now is taking to the streets in another first for the campaign with three striking murals set to appear on prominent buildings in London, Newcastle and Belfast.

Each has been created by a local artist and is their interpretation of the ‘Step It Up’ theme. The artworks have been created using Ambient Pro paint, which absorbs CO2 and cleans the air of other toxins.

Local councils, businesses and other organisations are joining in with a range of activities to highlight the importance of recycling. For the second year running major brands are putting their support/backing behind the Week by donating to help fund it including: - Amazon, British Soft Drinks Association, Britvic, Coca-Cola, Coop, Danone, innocent drinks, Listerine, McDonald’s, The Natural Source Waters Association, Ocado, PepsiCo, Prevented Ocean Plastic, and Waitrose and Partners UK.

Everyone – organisations and individuals - can support Recycle Week 2021 by using #RecycleWeek on social media.


Notes to Editor

​​​​​If you would like any further information or to arrange an interview with JJ Chalmers, please contact Rachel Avery [email protected]07540513407

  • Recycle Week – first staged in 2004, Recycle Week is now the UK’s largest national annual recycling campaign. It’s a week where citizens, media, local governments, and brands come together to meet one goal; to galvanise everyone into recycling more of the right things, more often.
  • Recycling Tracker Behaviours Report -
  • About Recycle Now - an established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from around the home. Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.

For more information about Recycle Now visit     

  • WRAP is a global NGO based in the UK. It is one of the UK’s top 5 environmental charities and works with governments, businesses and individuals to ensure that the world’s natural resources are used sustainably. It is the charity leading The UK Plastics Pact (a world first) as well as Love Food Hate Waste, the Courtauld Commitment, the Sustainable Clothing Action Plan, Textiles 2030 and Recycle Now. WRAP works collaboratively and develops and delivers evidence-based, impactful solutions to reduce the environmental cost of the food we eat, the clothes we wear and the plastic packaging we use. Founded in 2000 in the UK, WRAP now works around the world and is a Global Alliance Partner of The Royal Foundation’s Earthshot Prize.   
  • Read Our Plan for a Sustainable Planet. Follow our citizen campaigns on Instagram: Love Food Hate Waste @lfhw_uk Recycle Now @recyclenow_uk Wasting Food: It’s Out Of Date @OutOfDateUK Wales Recycles @WalesRecycles Clear on Plastics @ClearOnPlastics Love Your Clothes @LoveYourClothes_UK