Ramadan is the holiest month in the Islamic calendar. During the month-long celebration, research has suggested leftover food waste is expected to go up from an average of 2.7 kilograms per person, per day, to 4.5 kilograms.

To address the problem of food waste during Ramadan, WRAP developed a simple, rewarding and customisable ‘good deeds’ calendar. The calendar was made up of a series of daily tasks that were intertwined with spiritual Ramadan teachings and food waste prevention activities. It was piloted with 106 families in the UK during Ramadan 2022.

Read the case study to find out more about the intervention and the results from the study.

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  • Behaviour Change Intervention Case Study: Ramadan Good Deeds Calendar

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Tags

Initiatives

Food and drink Reducing and preventing food waste Household food waste Behaviour change interventions Consumer behaviour

Sectors

Hospitality and food service Retailers and brands Local Authorities National government and departments Non-governmental organisations