The Government’s current Environment Plan introduced its policy to achieve zero avoidable plastic waste by the end of 2042. One of the aims is to reduce the amount of plastic in circulation through reducing demand for single-use plastic. WRAP has been working closely with retailers to explore plastic-free/loose supermarket aisles and has supported a leading UK retailer, Morrisons, to evaluate a plastic-free/loose fresh produce trial in its store in Skipton, North Yorkshire.
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Morrisons plastic free aisle case study
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