A communications activity to develop best practice guidance for capturing metals at the kerbside between WRAP, Nuneaton and Bedworth Borough Council and the Beverage Can Makers Europe (and their partners Novelis Recycling and Tata Steel).

Key points

  • An increase of 12.9% in metals collected at the kerbside during the three-week period after the communications campaign.
  • Carbon impact saving of 255 tonnes carbon dioxide (CO²) equivalent during the campaign - that equates to an estimated annual equivalent saving of 1,895 tonnes of CO² per year.


The existing service was felt to be complicated for residents, with up to three collection days and different collection frequencies for different containers. The new scheme offered a blue 240l bin instead of the existing three bags, with an inner caddy for recycling glass and household batteries.

The new service was aimed at encouraging participation by moving refuse and recycling collections to the same day, with weekly refuse in a new 120l bin and alternating garden and recycling collections. It involved using the existing garden waste bin as the new residual bin, which presented particular communication issues for the council to avoid confusion and contamination.

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  • Increase metal recycling rates at the kerbside - Nuneaton and Bedworth Borough Council case study

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