The purpose of the communications activity was to develop best practice guidance for capturing metals at the kerbside between WRAP, Nuneaton and Bedworth Borough Council and the Beverage Can Makers Europe (BCME)1 (and their partners Novelis Recycling and Tata Steel).

Key points
  • An increase of 12.9% in metals collected at the kerbside during the three week period after the communications campaign
  • Carbon impact saving of 255 tonnes carbon dioxide (CO²) equivalent during the campaign. That equates to an estimated annual equivalent saving of 1,895 tonnes of CO² per year


The existing service was felt to be complicated for residents, with up to three collection days and different collection frequencies for different containers. The new scheme offered a blue 240l bin instead of the existing three bags, with an inner caddy for recycling glass and household batteries.

The new service was aimed at encouraging participation by moving refuse and recycling collections to the same day, with weekly refuse in a new 120l bin and alternating garden and recycling collections. It involved using the existing garden waste bin as the new residual bin, which presented particular communication issues for the council to avoid confusion and contamination.

Read case study >>


To find WRAP’s other local authority communication case studies, please use the links below:

Southwark's food waste recycling trial >>
Solihull MBC new service introduction >>
Herefordshire & Worcestershire Love Food Hate Waste campaign >>
Greater Manchester Waste Partnership Love Food Hate Waste campaign >>
Barrow BC service change >>
Oldham Council engaging a culturally diverse community >>
Coventry City Council new service introduction >>
Greater Manchester Love Food Hate Waste 'student masterchef’ >>
Newcastle-under-Lyme BC new waste and recycling service >>
Worcestershire & Herefordshire enhanced recycling service >>
Cheshire West & Cheshire Council introduction of a new recycling service >>
Nuneaton & Bedworth BC increase metal recycling rates >>
Worcester County Council reducing food waste through community focussed initiatives >> 

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