This background section looks at the information you need to gather, in order to assess your current position and carry out a situational analysis (the next stage of the strategy development process).
To help you identify where you are you need to start with your local authority’s own information resources and gather basic demographic information about your area and the people who live there. Then, you need all the relevant information about the recycling and waste management services (current and proposed) which are available to the public together with up-to-date information about their performance as well as their targets. As you gather this information you should be asking yourself how it will help you understand:
- The area and the people living in it – who they are, how old they are, where they live, what types of houses they live in, what their lifestyles are
- How well they use the local recycling and waste management services
- What are their barriers to recycling
Once you have gathered all the information you can internally you should look further afield to see if there is other information or research that might be useful to you. The final stage is to review all the information to see what it tells you and to identify if there are any gaps in your knowledge that need to be filled.
Even if you know your local area, you should complete this first stage because it will give you the factual evidence you need develop your strategy, provide baseline information on which you can set targets and help you make the case for the communications budget you need. It will also set the context for those reading your plan (such as members or external partners) who may be less familiar with the overall district.
Download Chapter 1: Background
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