This campaign activities section shows how your communication methods cover a wide range of individual activities. Once you have decided on your overall strategy and selected the mix of communication methods to use, you need to look in detail at the communications activities you need to deliver your strategy’s objectives. 

You should begin by looking at which communication activities to use as part of the mix of communication methods you have selected. Next, you need to set individual aims and objectives for each activity and decide how to monitor and evaluate them.  This will enable you to identify which activities perform well, which perform less well and to report on your successes. 

Download Chapter 7: Campaign Activities

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Consumer behaviour