Grower guidance

Why measure?

There are strong business incentives for focussing on food surplus and waste. An analysis of over 1,000 companies found that for every £1 invested in food waste reduction, businesses reported an average £14 return.  Farmers measuring performance often find large variability, with the value of marketed yield ranging from £3,000 to £12,000/ha in one case study of salad potatoes. Measuring performance will also help you understand if you are competitive with your peers.

UK industry has taken a leading role in translating the UN’s ambitious goal into practical action under the Food Waste Reduction Roadmap. In the first year of the Roadmap all the UK’s major retailers and over 150 major food businesses and supporting organisations from all sectors committed to ‘Target, Measure, Act’ on food waste.

Collaboration is key

Successfully delivering a 50% reduction in food waste requires collaborative action across the whole chain. Customers and supply chain partners have a responsibility for supporting their suppliers, just as farmers and growers have a responsibility for taking action in their own businesses. In all cases, the first step is to measure food surplus and waste in operations. In addition to tackling this major social and environmental issue, measuring and targeting food waste can help you to:

• understand the size and causes of waste (experience shows that when measured, waste can often be twice as much as previously estimated);
• prioritise opportunities to increase marketed yield;
• collaborate more effectively with your customers; and
• demonstrate commitment to important environmental and social issues.