A practical guide to improving recycling performance through effective communications with your residents.
The guide is built on WRAP's experience of running national recycling and waste prevention consumer-facing programmes and on good practice from local authorities throughout the UK.
It provides a broad introduction to the issues of developing a recycling communications strategy and a methodical approach to behaviour change programme planning whether you are:
- Getting started with recycling communications
- Keeping communications fresh
- Expanding an existing behaviour change programme to cover new collections or tackle specific issues
Includes new sections on social media, communicating with culturally diverse groups and communications on a low budget.