A practical guide to improving recycling performance through effective communications with your residents.
The guide is built on WRAP's experience of running national recycling and waste prevention consumer-facing programmes and on good practice from local authorities throughout the UK.
It provides a broad introduction to the issues of developing a recycling communications strategy and a methodical approach to behaviour change programme planning whether you are:
- Getting started with recycling communications
- Keeping communications fresh
- Expanding an existing behaviour change programme to cover new collections or tackle specific issues
Includes new sections on social media, communicating with culturally diverse groups and communications on a low budget.
This guide has been fully updated to be an easy-to-use and highly interactive document. You can have a chapter by chapter breakdown by using the navigation provided to the right of this page or you can download the full guide to improving recycling through effective communications.
To understand more about the guide, download the Introduction.