The purpose of this guidance is to ensure that bread and bakery goods are properly labelled and stored and used correctly in the home.

Adopting simple practices can reduce the risk of food ending up as waste, contributing to the 7.1 million tonnes of food waste arising from UK homes every year.

This visual guide illustrates how the pack design, label layout and content recommendations in this guidance might look. It shows the most effective features that help consumers to reduce bakery waste. Adapt these to suit your organisation’s brand and style and account for other factors such as pack size and costs.

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  • WRAP-food-labelling-guidance-bread-and-bakery.pdf

    PDF, 1.88 MB