This guidance helps reduce consumer food waste, with a focus on fresh pork, beef and lamb. It covers advice and insights on changes to products, packs, labels and retail.

Top actions for consumer waste prevention:
  • Make consumer waste prevention one of the focuses of new product development/ product innovations
  • Include Love Food Hate Waste (LFHW) tips and other communications
  • Review products (including those on the deli counter) to ensure the right date label, open life and freezing advice is displayed

For guidance on product and packaging design, recipe advice/motivational messaging, date labelling and storage advice on fresh pork, beef and lamb, you can find our Fresh pork, beef and lamb guidance document below.

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  • WRAP-food-labelling-pork-beef-lamb.pdf

    PDF, 4.19 MB