This guidance helps reduce consumer food waste, with a focus on milk. It covers advice and insights on changes to products, packs, labels and retail.

Top actions for consumer waste prevention:

  • Make consumer waste prevention one of the focuses of new product development/ product innovations
  • Include Love Food Hate Waste (LFHW) tips and other communications
  • Review products (including those on the deli counter) to ensure the right date label, open life and freezing advice is displayed

For guidance on product and packaging design, recipe advice/motivational messaging, date labelling and storage advice on milk, you can find our Milk guidance document below.

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  • WRAP-food-labelling-guidance-milk.pdf

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