The purpose of this guidance is to explain and demonstrate which changes to products, packs, labels and the retail environment are most effective and impactful in helping consumers reduce fruit and vegetable waste, and how they can be applied.

UPDATE FEBRUARY 2022: WRAP has published ground-breaking new research into uncut fresh fruit and vegetables and the opportunities to reduce household food waste. Please note that the findings of the new research and the recommended actions differ from those contained in our current labelling guidance. Pending discussions with relevant partner organisations WRAP will be revising this guidance in line with the new recommendations. Please contact WRAP if you would like further information.

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  • WRAP food labelling guidance uncut fruit and vegetable

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