The next stage in the communications planning cycle is to select the strategy and communications methods most appropriate to achieving your aim and objectives. This section helps you look at your overall approach, the issues to consider in different operational situations and how to choose the most appropriate mix of communication methods for your situation. You should start by considering your overall strategic approach and consider which main communication methods to use. This section takes you through this process and looks at the types of communication methods and how to use them to use to support services in different situations and target different audiences. 

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  • WRAP-Strategy and Communications Methods.pdf

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Consumer behaviour