This report explores the existing evidence about the effectiveness of providing factual information (including content, source and format) on the environmental sustainability of a product, and its impact in influencing consumer (individual and organisational) buying decisions.

Key findings

• Energy consumption information (particularly the EU Energy Label) can influence purchase behaviour and intentions

• For other environmentally sustainable aspects, there is some evidence that labelled products may be preferred over unlabelled products, with a higher willingness to pay for the labelled products 

• The findings suggest that the degree of influence may depend on the consumer’s understanding of what the label, and the subject of the label, means; the more the consumers understand what the label means, the more likely they are to be willing to pay more.

• Price was often indicated, or found to be, an important factor in consumers’ decisions. Price concerns may override environmental concern. However, in some instances the literature suggests that, to a point, consumers may be willing to pay a premium for environmentally labelled products. 

Download files

By downloading resources you are agreeing to use them according to our terms and conditions.

These files may not be suitable for users of assistive technology.

  • Environmentally Sustainable Product Purchase Decisions

    PDF, 2.32 MB