Food Behaviour Consumer Research: Quantitative Phase

Research was carried out for WRAP by Brook Lyndhurst to investigate consumer attitudes and behaviours relatingto food and food waste, and what might motivate consumers to throw away less food. The results of the workfed directly into the development of the Love Food Hate Waste consumer-facing campaign. It included a national quantitative survey plus focus groups. The work was also used to develop a metric that could be used to track the impact of the campaign. This report focuses on the quantitative aspects of the research.