A review of the existing evidence and new qualitative research on why people contaminate and what are the implications for intervention development and Local Authority communications.
- WRAP reviewed information from its annual Recycling Tracker Survey and other published reports to look for trends in behaviours and levels of understanding about correct recycling.
- This informed qualitative research which was carried out on recycling/ contamination behaviours.
- Results of the research are discussed, together with how Local Authorities can use this evidence to build a more effective business case to act on contamination.
Presented by WRAP's Debbie Slater, Mark Roberts and Julia Bragg