A review of the existing evidence and new qualitative research on why people contaminate and what are the implications for intervention development and Local Authority communications.

Key points:

  • WRAP reviewed information from its annual Recycling Tracker Survey and other published reports to look for trends in behaviours and levels of understanding about correct recycling.
  • This informed qualitative research which was carried out on recycling/ contamination behaviours.
  • Results of the research are discussed, together with how Local Authorities can use this evidence to build a more effective business case to act on contamination.

Presented by WRAP's Debbie Slater, Mark Roberts and Julia Bragg

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