Hear from the citizen behaviour team on the latest national campaign, set to go live in March. The campaign from Recycle Now and Clear on Plastics will encourage citizens to recycle plastic bags and wrapping at supermarket front of store locations, following the rollout of collections by retailers.

The team will go through the strategic approach for the campaign, outline how the brands will encourage citizens to adopt this new behaviour, and update on what’s available for local authorities to support the campaign.

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