Resources

In order to get people involved it is important to understand the target audience, work with partners and stakeholders, and link to national initiatives such as Go Real.

By repairing or re-using goods which still retain some operational value there are social, financial and environmental benefits in comparison to producing a brand new product.  

Local authorities may not be best placed to deliver messages to all audiences so it is important to look for partners such as medical services and advice networks. These services and networks can provide information to the parents prior to and after the birth of their baby, via classes, nappucinos (coffee mornings for new mothers) and other baby and toddler sessions etc.

Electrical and Electronic Equipment Sustainability Action Plan (esap) is a collaborative framework coordinated by WRAP for sharing evidence and implementing sector-wide actions to improve business efficiency and the sustainability of electrical and electronic products.

Garden waste - otherwise known as green waste - is decomposing organic matter that can be used as a fertiliser. Although composting is not technically waste prevention, it is included here because it removes material from the municipal waste stream.

The repair and re-use of electrical and electronic products keeps valuable materials out of the waste stream for longer. Re-use organisations also have a positive social impact in the communities in which they operate.

This section describes the opportunities for re-use of electrical and electronic products that would otherwise be discarded.

Transforming re-use through partnerships.

How two related partnerships have increased bulky waste re-use in Buckinghamshire.

The Co-operative Food has undertaken a series of initiatives to give their stores and customers increased product life in order to combat waste.

This target audience section helps you to identify and describe your target audience. You must be clear about the target audience for your communications and keep them as the focus of your effort at all stages.  

The next stage in the communications planning cycle is to select the strategy and communications methods most appropriate to achieving your aim and objectives. This section helps you look at your overall approach, the issues to consider in different operational situations and how to choose the most appropriate mix of communication methods for your situation. You should start by considering your overall strategic approach and consider which main communication methods to use. This section takes you through this process and looks at the types of communication methods and how to use them to use to support services in different situations and target different audiences. 

This situational analysis section looks at how to develop a situational analysis using the information you gathered in section 1. A situational analysis takes a snapshot view of your organisation or situation and where things stand at a particular point in time.