Resources

Monitoring and evaluating waste prevention scheme performance is something that all local authorities should be doing as a matter of routine. Not only does it enable assessment of whether schemes are performing as expected, it also helps diagnose problems, design new approaches and ultimately improve efficiency and effectiveness.

This section provides links to WRAP’s communications guidance. It provides both general and specific waste prevention communications guidance as well as case studies and pilots on successful communications activities.

Defra’s Framework for Sustainable Lifestyles (published October 2011) set out an approach to understanding and influencing behaviour. The framework provides evidence-based insights on the motivations and barriers to action and approaches to influencing behaviour.

Communicating re-use is essential to increase donations of items for re-use and increase demand for donated items. WRAP provides a number of materials to support local authorities with their communications campaigns.

Effective communications will be tailored to suit different stakeholder groups and their different behaviours and motivations. Local authorities should work with local partners to push out communications and use national brands to build awareness on key waste prevention issues.

Understanding the motivations and behaviours of different stakeholders is essential to targeting the right messages to the right audiences.

As a local authority you may not be best placed to deliver messages to all audiences so it is important to look for partners who residents engage with.

This section introduces ways in which to effectively encourage householders to enact waste prevention behaviours.

Once you have identified which waste stream to target the next step is to “get to know” your audience, understand their issues, and how to target them effectively.

After making a strong case for waste prevention in your local authority, it is important to begin developing a plan.

This section highlights other cross-cutting drivers in planning, establishing and maintaining a waste prevention plan. It covers:

• The Compact
• Localism, and
• National Indicators

This section highlights the main environmental drivers in planning, establishing and maintaining a waste prevention plan.

This section highlights the main social drivers in planning, establishing and maintaining a waste prevention plan.