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Citizen behaviour change

Helping citizens live a more sustainable lifestyle

Based on robust insight and research, we develop, pilot, deliver and evaluate behaviour change programmes to help citizens live a more sustainable lifestyle. Our suite of campaigns, tools and interventions are then amplified by a diverse range of stakeholders who value our evidence-based approach.

WRAP & Behaviour Change
In January 2022, WRAP joined forces with the UK’s leading social and environmental change not-for-profit Behaviour Change to accelerate the fight against climate change. Together we will be helping more people to make simple, lasting changes to tackle the climate emergency. Visit our media centre for more details.

Test, learn and adapt

Our aim is to make people understand why they need to make a change and then help them easily make that sustainable change. We target the audience segments, behaviours, and areas where we can make the biggest impact. By understanding our target audiences, and working with key stakeholders, we test, learn and adapt; always learning and changing if something does not go to plan.

We work with key partners to design, test and adapt behaviour change interventions ready for roll-out at large scale. During 2019-2020 we developed 20 prototypes for Citizen Food Waste Prevention alone and ran pilots for two of them.

More details on our research and insights and citizen behaviour change interventions can be found here.