Recycle Now

Making recycling the norm

Encouraging citizens to recycle more of the right things, more often

Recycle Now™ is the national recycling campaign for England and Northern Ireland, which aims to motivate more people, to recycle more of the right things, more often. 

We work with and alongside brands, retailers, waste management companies, local authorities and Government to bring about real sustainable change.

Recycle Now works at the forefront of consumer insights on recycling behaviours. This allows us to run direct-to-citizen campaigns, work with key partners, provide tools and develop behaviour change interventions to enable citizens to recycle more effectively.

Through the delivery of key campaign moments, ongoing citizen interaction, partnerships and Recycle Week, the annual recycling awareness week, Recycle Now works to educate and inspire citizens to modify their behaviour in recycling.

The aim of Recycle Now is to build a nation where recycling is the norm and, together with our partners, help make a better world for future generations.  

Recycle Week: Our annual celebration of recycling

Each year, Recycle Now encourages the nation to get involved with its increasingly popular Recycle Week campaign, by taking part in national and local events to celebrate the fact that more and more of us are recycling.

More about Recycle Week

Assets to boost your consumer campaigns

We offer a range of free resources such as social media assets, campaign toolkits and brand guidelines to get you started using the Recycle Now brand in your communications.

More about our campaign assets