Resources

Communicating re-use is essential to increase donations of items for re-use and increase demand for donated items. WRAP provides a number of materials to support local authorities with their communications campaigns.

Effective communications will be tailored to suit different stakeholder groups and their different behaviours and motivations. Local authorities should work with local partners to push out communications and use national brands to build awareness on key waste prevention issues.

Understanding the motivations and behaviours of different stakeholders is essential to targeting the right messages to the right audiences.

As a local authority you may not be best placed to deliver messages to all audiences so it is important to look for partners who residents engage with.

This section introduces ways in which to effectively encourage householders to enact waste prevention behaviours.

Once you have identified which waste stream to target the next step is to “get to know” your audience, understand their issues, and how to target them effectively.

After making a strong case for waste prevention in your local authority, it is important to begin developing a plan.

This section highlights other cross-cutting drivers in planning, establishing and maintaining a waste prevention plan. It covers:

• The Compact
• Localism, and
• National Indicators

This section highlights the main environmental drivers in planning, establishing and maintaining a waste prevention plan.

This section highlights the main social drivers in planning, establishing and maintaining a waste prevention plan.

In this section we offer an example plan structure that can be used as a starting template for your own plan. 

After making a strong case for waste prevention in your local authority, it is important to begin developing a plan. 

This section outlines processes that local authorities can use to estimate cost and carbon savings that successful waste prevention activities can bring.