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Citizen behaviour change

Creating sustainable behaviour change

Over the past few years, WRAP’s work on creating sustainable behaviour change has developed. Building our in-house capability and working with strategic behaviour change partners, we combine our strong track record in consumer insights with behavioural science, marketing expertise and creativity – all underpinned by robust evaluation.

Our aim is to make people understand why they need to make a change and then help them make that long term change easy.

How does WRAP create sustainable behaviour change?

We target the audience segments, behaviours, and areas where we can make the biggest impact. By understanding our target audiences, and working with key stakeholders, we test, learn and adapt; always learning and changing if something does not go to plan.

On a global basis, we have set up a network of international partners who are using our campaigns in their own countries.

Designing behaviour change interventions

WRAP has a team of highly skilled specialists experienced with designing, delivering, and measuring effective behaviour change solutions and interventions. All based on robust insights, we use our expertise to develop simple practical solutions that drive measurable action.

Delivering citizen campaigns

Our consumer campaigns empower individuals to act, through inspiring messages and practical advice. We have embraced the power of social media and use channels which resonate most with hard-to-reach audiences, measuring and monitoring traffic on a regular basis.

Explore our citizen campaigns