Colourful plastic straws

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Explore our plastics and packaging research, tools and guidance

Plastic packaging plays an important role in protecting goods as they move through the economy and importantly in reducing food waste and its climate impact. However, the current plastics system is failing. Our throwaway culture has led to increasing levels of plastic waste in our natural environment. Our reports, guidance, research and tools can help you make the necessary changes in your business to create a circular economy for plastics keeping them in the economy and out of the environment. 

Improving recycling rates and driving material quality

Our reports and guidance can help you realise the economic and environmental benefits of creating a circular economy for plastics in the UK. We can reap the benefits through collaborative action and whole system change which will improve recycling rates and material quality

Citizen research

Our world leading citizen research can help your business understand and navigate the complexities of citizen recycling behaviour. This enables you to have a clearer picture of what messages resonate with your customers. This clear understanding helps improve recycling rates and change behaviour collectively.   

Citizen behaviour change campaigns

Our citizen behaviour change campaigns provide a wealth of resources and campaign assets that make recycling behaviour change possible.

  • Recycle Now

    Use our world leading citizen behaviour change campaigns to develop and promote normative recycling messages through your marketing channels.

    Discover more about Recycle Now
  • Clear on Plastics

    Cutting through the confusion by give citizens clear, evidence-based information on plastics and sustainability, allowing them to make their own informed choices.

    Discover more about Clear on Plastics