This branding and message section takes you through the stages of developing your communications brand and its identity, the tone of voice for your communications and explains how to link to the national Recycle Now campaign brand to get the most out of it. 

It uses some of WRAP’s latest research into people’s barriers to recycling and looks at the implications for messaging. 

Download Chapter 5: Branding and Message

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  • WRAP-Branding and Message.pdf

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Consumer behaviour