Big Recycling Hunt


13 October 2023

Search begins for the UK’s greenest primary school class

Recycle Now is embarking on a journey to inspire and educate the environmental champions of tomorrow as it celebrates the 20th anniversary of Recycle Week, taking place from 16th to 22nd October 2023.  

This Recycle Week, Recycle Now is launching a fun mission for the UK’s primary school children with the arrival of: The Big Recycling Hunt.

Recycle Week is calling on children aged 5 to 11 in England and Northern Ireland to take the lead in protecting our planet. With a week of fun activities, the campaign wants to empower the youth to become active participants in building a sustainable future.

"The Big Recycling Hunt", the central theme of this year's campaign, promises to shine a bright spotlight on "missed capture." This nationwide hunt aims to engage children and families in the quest to find 'lost recyclables' that too often find their way into the rubbish bin. By focusing on commonly miss- captured items such as empty aerosols, plastic cleaning product bottles, plastic toiletry bottles, plastic pots and tubs, and food tins, Recycle Now wants to foster a deeper understanding of recycling in the younger generation.

Harriet Lamb, CEO of WRAP, says: “The importance of this initiative extends beyond Recycle Week. By empowering children with the knowledge and tools to become recycling advocates, we are not only nurturing the future but also ensuring a healthier and more sustainable world for all. Join us in celebrating Recycle Week and empowering the next generation of environmental champions!”

In addition to distributing free educational action packs to classes across the UK and Northern Ireland, Recycle Now is also on the lookout for passionate recyclers to become their youth ambassadors of Recycle Week.

The campaign is looking across the UK for the primary school class that truly embodies a commitment to sustainability.

Recycle Now wants to celebrate the dedication and passion shown by primary schools in championing sustainability and recycling. A crack team of Recycling Youth Ambassadors will inspire and motivate others to participate in ‘The Big Recycling Hunt’ 2023.

Moreover, this dedicated class of young ambassadors will not only be fostering recycling awareness but will receive £250 to invest in sustainability resources or experiences for their school.

Recycling doesn’t have to be confusing. To find out more about Recycle Week and The Big Recycling Hunt visit The Action Pack.

Notes to Editor


About Recycle Week: 

  • First staged in 2004, Recycle Week is now the UK’s largest national annual recycling campaign. It’s a week where citizens, media, local governments, and brands come together to meet one goal; to galvanise everyone into recycling more of the right things, more 


About Recycle Now: 

  • For more than twenty years, Recycle Now has encouraged and motivated citizens to recycle more things, more often, from around the home. Using ground-breaking research and behaviour change science, we develop interventions and campaigns to motivate citizens to change their behaviour. Recycle Now is the citizen facing recycling campaign of climate action NGO WRAP.


Recycle Week Sponsors

For the fourth year running, major brands are putting their support behind Recycle Week by sponsoring to help fund it including Arla Foods, Boots, Danone and Tesco.


About WRAP: 

  • WRAPis a climate action NGO working around the globe to tackle the causes of the climate crisis and give the planet a sustainable future.Our vision is a thriving world in which climate change is no longer a problem.We believe that our natural resources should not be wasted and that everything we use should be re-used and recycled. We bring together and work with governments, businesses and individuals to ensure that the world’s natural resources are used more sustainably. Our core purpose is to help tackle climate change and protect our planet by changing the way things are produced, consumed and disposed of. 
  • Our work includes:UK Plastics Pact,Courtauld Commitment 2030,Textiles 2030and the citizen campaignsLove Food Hate Waste,Love Your Clothes,Clear on PlasticsandRecycle Now. We runFood Waste Action WeekandRecycle Week

 [BR1]WRAP - Please confirm if there are any particular sponsors you'd like us to reference in the release?