Whistles wanted to approach durability across different aspects of the business, having identified that making garments last longer was important to its customers, the brand and the environment. WRAP and Whistles looked at opportunities to improve the durability of clothing by ensuring customers have a positive experience when visiting Whistles stores, using the website, and when taking their clothes home.

Key points

  • Refining and standardising the returns and repairs process to understand what garments were being returned, when and why;
  • Updating the care guidance for Whistles clothing.

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  • Whistles: Taking a holistic view of durability

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