This monitoring and evaluation section shows that it is part of a continuous process of learning and improvement that enables you to assess the performance of your communications against your aim and objectives. 

Effective monitoring and evaluation will help you:

  •  Know whether your communications plan has achieved or exceeded its aim and objectives
  • Identify which activities worked well and which didn’t and how they might be improved or whether they should be substituted for other activities 
  • Justify the expenditure on communications to senior managers and elected members
  • Develop better communications in the future by refining and improving activities, focusing spending more effectively and achieving better results.

Download Chapter 9: Monitoring and Evaluation

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