This monitoring and evaluation section shows that it is part of a continuous process of learning and improvement that enables you to assess the performance of your communications against your aim and objectives.
Effective monitoring and evaluation will help you:
- Know whether your communications plan has achieved or exceeded its aim and objectives
- Identify which activities worked well and which didn’t and how they might be improved or whether they should be substituted for other activities
- Justify the expenditure on communications to senior managers and elected members
- Develop better communications in the future by refining and improving activities, focusing spending more effectively and achieving better results.
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