With government plans to introduce mandatory kerbside collections for films and flexibles by 2027 there is a growing need for a consistent terminology to effectively communicate to citizens. Between March 2020 and October 2022 WRAP undertook three rounds of citizen testing to measure the clarity and effectiveness of a wide range in terminology, with a clear preference presenting itself, as well as key principles for communicating positive recycling behaviour.

Download files

By downloading resources you are agreeing to use them according to our terms and conditions.

These files may not be suitable for users of assistive technology.

  • Plastic Bags and Wrapping Citizen Terminology Insights.pdf

    PDF, 776.7 KB

    Download

Tags

Initiatives

Eliminating problem plastics The UK Plastics Pact Film and flexible packaging Waste management and end markets Behaviour change interventions Collections & recycling Consistency in collections Service design Communicating with residents Contamination prevention Collections and sorting Kerbside collection Recycling in urban areas

Sectors

Manufacturers Retailers and brands Waste management and reprocessors Local Authorities Packaging producers Trade associations National government and departments Non-governmental organisations