With government plans to introduce mandatory kerbside collections for films and flexibles by 2027 there is a growing need for a consistent terminology to effectively communicate to citizens. Between March 2020 and October 2022 WRAP undertook three rounds of citizen testing to measure the clarity and effectiveness of a wide range in terminology, with a clear preference presenting itself, as well as key principles for communicating positive recycling behaviour.
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Plastic Bags and Wrapping Citizen Terminology Insights.pdf
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