WRAP and the circular economy (theory)

WRAP and the circular economy

Delivering a Net Zero future

To help put the world on a trajectory to deliver a Net Zero future we need to accelerate the move to a more sustainable, resource-efficient circular economy.

What is a circular economy?

A circular economy is an alternative to a traditional linear economy (make, use, dispose) in which we keep resources in use for as long as possible, extract the maximum value from them while in use, then recover and regenerate products and materials at the end of each service life.

Why a circular economy is important?

As well as creating new opportunities for growth, a more circular economy will:

  • reduce waste,
  • drive greater resource productivity, 
  • deliver a more competitive economy,
  • position us to better address emerging resource security/scarcity issues in the future, and
  • help reduce the environmental impacts of our production and consumption.

What is WRAP doing?

We need to dramatically increase the amount of material that is re-used or recycled back into the world economy, reducing the reliance on virgin materials.

We will do this by:

  • Helping businesses re-invent how they design, produce, and sell products across the entire supply chain through voluntary agreements.
  • Help citizens rethink how we use and consume products, reducing wastes and increasing re-use and recycling, through our consumer campaigns.
  • Redefine what is possible with products and materials after first use, through market and infrastructure development and improved collections.

Find out more in Our Plan for a Sustainable Planet and How we work.