Resources

Welcome to the WRAP Food Trends & KPI Survey, a bi-annual exploration of UK households' attitudes, knowledge, and behaviours related to food waste. As the longest-running survey of its kind, it offers a unique lens into the ever-evolving landscape of food waste in the UK.

New insights designed to help the food and drink sector transform the food system by changing the way consumers buy fresh fruit and veg in the UK.  

Food Waste Action Week will take place from the 18 – 24 March 2024, we will be encouraging citizens to 'Choose What You'll Use', highlighting the benefits of buying loose fruit and vegetables and inspiring people to do this wherever they can.

Welcome to the WRAP Food Trends & KPI Survey, a bi-annual exploration of UK households' attitudes, knowledge, and behaviours related to food waste. As the longest-running survey of its kind, it offers a unique lens into the ever-evolving landscape of food waste in the UK.

This guide is a summary of the top actions from best practice guidance developed by WRAP, Defra, and the FSA for each highly wasted food category that industry can adopt to reduce household food waste.

Around 320,000 tonnes of edible fresh fruit and 1.3 million tonnes of edible fresh vegetables and salad are wasted in UK homes each year, worth an estimated £3.8 billion. Approximately £2.2 billion of this is wasted because it is not eaten in time.

Around 70% of the food wasted in the UK is produced by citizens in their own homes, with over 4.5 million tonnes of food that could have been eaten being thrown away by UK households every year. Inherently this is a result of consumers purchasing too much food.

Ramadan is the holiest month in the Islamic calendar. During the month-long celebration, research has suggested leftover food waste is expected to go up from an average of 2.7 kilograms per person, per day, to 4.5 kilograms.

Around 70% of the food wasted in the UK is produced by citizens in their own homes, with over 4.5 million tonnes of food that could have been eaten being thrown away by UK households every year.

Ramadan is the holiest month in the Islamic calendar. During the month-long celebration, it has been observed that the amount of food that is thrown away increases, with WRAP’s insights suggesting more food goes to waste over this period than at other times of the year.

The effects of climate change are becoming ever more visible and damaging, and the security of our food supply is being tested to its limits. 

Taking action through Courtauld 2030 is more important than ever.