Ramadan is the holiest month in the Islamic calendar. During the month-long celebration, it has been observed that the amount of food that is thrown away increases, with WRAP’s insights suggesting more food goes to waste over this period than at other times of the year.

To address the problem of food waste during Ramadan, four behaviour change interventions were developed and tested with Muslim households in the UK. These included a conscious cooking podcast, a compartment dish for leftovers, no-cook Mondays and Ramadan-branded wraps and sauces.

Read the case study to find out more about these interventions.

Download files

By downloading resources you are agreeing to use them according to our terms and conditions.

These files may not be suitable for users of assistive technology.

  • Behaviour Change Intervention Case Study: Ramadan Concept Testing

    PDF, 669.9 KB

    Download

Tags

Initiatives

Food and drink Reducing and preventing food waste Household food waste Behaviour change interventions Consumer behaviour

Sectors

Hospitality and food service Retailers and brands Local Authorities National government and departments Non-governmental organisations