Resources

With government plans to introduce mandatory kerbside collections for films and flexibles by 2027 there is a growing need for a consistent terminology to effectively communicate to citizens. Between March 2020 and October 2022 WRAP undertook three rounds of citizen testing to measure the clarity and effectiveness of a wide range in terminology, with a clear preference presenting itself, as well as key principles for communicating positive recycling behaviour.

This guide provides information to help you plan, deliver and evaluate communications to support changes to waste and recycling collection services. It includes: communications planning, design, messages, communication stages, communication activities, scheduling, costing and monitoring mechanisms.

The Environment Act 2021 is ushering in a raft of new policies that will see local authorities across England make significant changes to the way they collect household waste.

Requirements such as the separate collection of food waste will mean that new services will be introduced, whilst the proposed ‘minimum service standards’ for the collection of household waste will entail changes to many existing services.

Having identified your target audiences and their needs you need to develop your brand and message. This section will help you develop your communications brand and its identity, the tone of voice for your communications and explains how to link to the national Recycle Now campaign brand to get the most out of it. It uses some of the most recent research into people’s barriers to recycling and looks at the implications for messaging.

This section looks in detail at defining your communications aim and setting your overall objectives.

This section looks at the information you need to gather to assess your current position and carry out a situational analysis (the next stage of the strategy development process).

• The area and the people living in it – who they are, how old they are, where they live, what types of houses they live in, what their lifestyles are.
• How well they use the local recycling and waste management services.
• What are their barriers to recycling?

A practical guide to improving recycling performance through effective communications with your residents.

A webinar that discusses two new guides being published to help Local Authorities implement service changes effectively. It discusses the stages, timescales and milestones to be considered to successfully plan for and implement a major service change. 

The Recycling Tracker is the largest and longest running survey on recycling attitudes, values and behaviours.It is the largest and longest running of its kind, having been undertaken by WRAP since 2004.

This webinar details WRAP's local authority support offering for the coming year to improve the quality and quantity of recycling.

Since 2011, WRAP Cymru’s Collaborative Change Programme (CCP) for Wales has offered strategic and technical support to help local authorities develop and deliver detailed plans to achieve the outcomes of Wales’ waste strategy, Towards Zero Waste – One Wales, One Planet: overarching waste strategy.

Join some of the team to share the lessons they have learnt and to discuss the part they are playing in helping Wales to reach their ambitions to become the world leader in recycling.

WRAP asked Local Authority Officers about training and resource requirements to meet the many challenges proposed in the Government’s Resources and Waste Strategy. This webinar covers what Officers told us in the survey and provides an insight into WRAP’s Local Authority Support team’s project plans for the forthcoming year and the wealth of support that LAs can tap into.