This visual guide has been produced to help illustrate examples of how the recommendations in this guidance could look, be applied and, specifically, which labelling and design features are most effective in helping consumers reduce fresh chicken waste.

These can be adapted to your organisation’s style (in design, wording and layout) and to take account of other factors, such as pack size and costs.

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  • WRAP-food-labelling-guidance-fresh-chicken.pdf

    PDF, 2.77 MB