Sebastian Munden


Appointed to the Board on 23 November 2022

Sebastian Munden, WRAP Chair

Sebastian Munden has over 30 years’ experience in the fast-moving consumer products industry, creating strong competitive brands and commercial success while actively applying the principles of doing business as a force for good for all stakeholders.

He has recently stepped down as chief executive of Unilever UK & Ireland where he championed collaboration between companies from different sectors to transform packaging ecosystems, eliminate waste, connect the circular economy in practice, and accelerate decarbonisation.

Prior to leading Unilever UK & Ireland, Sebastian has held senior roles in Unilever across Europe and North America, including leader of the Laundry Category for Europe, Australia, and New Zealand, before becoming head of Global Marketing Operations in 2013 supporting the COO and CEO.

Sebastian is also the Chair of Ad Net Zero, the advertising industry’s climate emergency global action programme, and was on the advisory panel for Henry Dimbleby’s independent national food strategy review for government. 

He has been a strong advocate for trying new approaches to secondary education, as well as for apprenticeships to get young people from more diverse backgrounds into business.

He has served on steering groups for industry associations, The Institute of Grocery DistributionThe Inclusive Economy Partnership run by the Cabinet Office, and for Movement to Work, a charity supported by many employers to introduce young people to the workplace through a life-changing placement.

Sebastian is married to Elisabeth and has two adult children. He is a passionate supporter of classical music, Harlequins rugby club and vegetarian cooking.