Cranswick has a rich British farming heritage, beginning as a group of farmers rearing and nurturing pigs with their generations of know-how.
In the 1980s, the company moved into food production for the first time, helping to pioneer the ‘farm to fork’ concept. Cranswick has grown onsiderably since, but these artisanal roots continue to shape their integrity-driven approach to food.
Sustainability is integrated throughout the business, with a strategy is called ‘Second Nature’. The company is constantly working to reduce food waste and not just to meet global targets, but because in doing so they know they can make a positive difference to local communities. 'Sustainability makes good business sense, but we also know it’sthe right thing to do, and we’re always pushing ourselves to achieve more.'
In 2018, (using 2017 baseline data) Cranswick made a commitment to reduce their food waste by 50% by 2030.
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